About Cheryl’s Designs
Designs That Feel Like Home.
Cheryl’s Designs is more than a decorating service — it’s where creativity, comfort, and craftsmanship come together to bring your vision to life. Specializing in both residential and commercial design, our team turns ordinary spaces into personalized works of art.
From Foley, Alabama to the sparkling shores of 30A, our custom creations can be found brightening homes and businesses with tailored touches and timeless style. Every project is guided by a passion for beauty and a commitment to excellence.
With more than 50 years of combined experience, our skilled seamstresses design and handcraft everything from custom draperies and bedding to unique upholstery and home accents. We stay inspired by fresh trends while honoring classic elegance, ensuring every detail reflects your personality and lifestyle.
Expect thoughtful design, exceptional quality, and warm service from the first consultation to the final finishing touch.
This is Cheryl’s Designs — where your dream space becomes your favorite place.
Better Together
Gulf Coast Shades and Blinds is part of a close-knit family of home design businesses that includes Gulf Coast Shades and Blinds and Gulf Coast Tailored Cabinets. Together, these sister companies bring decades of experience in organization, cabinetry, custom decor and soft finishes—making it easier for clients to coordinate their entire home design under one trusted umbrella. Collaboration is at the heart of everything they do, helping families create spaces that are not only beautiful, but deeply personal.
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Joe Selogy
OWNER
With a background in home improvement and a passion for helping others, Joe launched Gulf Coast Tailored Cabinets to provide families with personalized, high-quality organization solutions. He’s proud to be part of a team that values strong relationships and local roots. Joe is inspired daily by the dedication of his wife, team members and those who serve others with passion. Outside of work, you’ll find him coaching youth sports, teaching Sunday School, cooking for friends and family or working with his nonprofit, RAMPS, which builds wheelchair ramps for those in need.
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Tracy Selogy
OWNER / SR. DESIGNER
Tracy blends her background in the arts with a lifelong passion for design and organization. She brings creativity, attention to detail and a love for connecting with people to every project. Whether designing closets or custom built-ins, she enjoys helping clients create beautiful, functional spaces. Tracy draws inspiration from acts of kindness and giving back to her community. In her free time, she enjoys painting, gardening, playing tennis, and cheering on her kids at their sporting events. She’s also an active supporter of Will Do, a nonprofit funding local initiatives.
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Cheryl Macedon
SR. DESIGNER
Cheryl is a respected expert in custom window treatments, with more than 30 years of experience on the Gulf Coast. As the founder of Cheryl’s Designs, she has designed soft window coverings for homes across the region, bringing elegance, comfort and creativity to every space. Cheryl began her career in Gulf Shores and continues to delight clients with personalized solutions. Outside of design, she enjoys time at the family hunting camp.
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Steve Selogy
DIRECTOR OF LOGISTICS
Steve’s career in public service has shaped his approach to logistics — focused, organized and community-minded. A retired law enforcement officer and first responder, Steve has managed teams and coordinated large-scale events to improve outcomes for citizens. At Gulf Coast Tailored Cabinets and Gulf Coast Shades and Blinds, he ensures operations run smoothly behind the scenes. Steve enjoys football, especially cheering on the Bruins, and spending time with his dogs, Chase and Ginger.
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Lisa Selogy
CUSTOMER EXPERIENCE MANAGER
With more than 30 years in retail customer service and management, Lisa brings warmth, leadership and experience to every interaction. She has led teams in high-volume environments and is known for her ability to create positive, efficient customer experiences. At Gulf Coast Tailored Cabinets and Gulf Coast Shades and Blinds, Lisa ensures clients feel informed, welcomed and cared for throughout the process. Outside of work, she enjoys gardening, spending time with her dogs, and cheering on the Boston Bruins.
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Johnny McCann
MASTER INSTALLER
Johnny brings more than 25 years of experience in sales and installation to his role as master installer. Originally from Gulf Shores, he’s known for his craftsmanship, creativity and one-of-a-kind personality. Outside of work, Johnny is a surfer and a musician — lead guitarist and singer for the band Rufus McBlack.
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Charlie Royals
INSTALLER
Charlie brings years of installation experience and a strong commitment to quality to the Gulf Coast Shades and Blinds team. Known for his reliability and steady presence, Charlie takes pride in each project he touches. A proud new great-grandfather, he enjoys fishing, boating and spending time with family on the Gulf Coast.
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Jolly
MORALE SPECIALIST